Apple Store Reopening Timeline: April
Only the lone Apple Store in Seoul, South Korea reopened in the Month of April.
This post is the third of a multi-entry series covering the Apple Store retail closing and reopening strategy in response to the COVID-19 pandemic. This entry covers the month of April 2020.
Entry Series:
April 02, 2020
Location: 🇺🇸 USA
A memo distributed to employees by Apple SVP of Retail and People stated that Apple stores in the US would remain closed until early May.
April 16, 2020
Location: 🇰🇷 South Korea
Apple announces that its first store outside of greater China would reopen on April 18, 2020. The Apple Garosugil store in Seoul, South Korea would open a range of measures (reduced hours, temperature checks, density controls) to protect customers and staff.
Sources: Apple to re-open lone Apple Store in South Korea with a focus on support & Apple to Begin Reopening Stores, Starting With South Korea
April 18, 2020
Location: 🇰🇷 South Korea
The Apple Garosugil store in Seoul, South Korea reopens.
From The Verge:
"According to Bloomberg, Apple will keep the store on reduced hours 'to ensure customers and employees continue to stay healthy,' and the focus will be on offering product support instead of making sales, with Apple urging customers to use online ordering and in-store pick up for those interested in buying products."
April 27, 2020
In an internal video update to staff, Apple SVP of Retail & People Deirdre O'Brien stated: "we are continuing to analyze this health situation in every location, and I do expect we will reopen up many more stores in May."
Source: Apple Retail Chief Sees 'Many More' Store Reopenings in May
